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Case study: Rituals Cosmetics

2min
Ellipse 5

Client context: Rituals Cosmetics is a global lifestyle and beauty brand that creates products inspired by Eastern traditions, combining skincare, home, and body care ranges with a focus on mindfulness and well-being. Operating in multiple international markets, Rituals emphasizes sustainable sourcing, ethical practices, and high-quality formulations, while delivering a consistent brand experience across its stores, online channels, and partnerships worldwide.

Industry: Cosmetics/Personal Care.

Freelancer(s) provided: Elke B.

Key result: Maternity cover as LCA Packaging Specialist.

The challenge

Rituals Cosmetics required temporary expert support for their packaging LCA projects while their LCA Packaging Specialist was on maternity leave. The main challenge was ensuring continuity on ongoing environmental assessments, maintaining the quality of LCA calculations, and meeting deadlines for internal and external reporting without disruption.

The Dazzle solution

Dazzle connected Rituals Cosmetics with Elke, an experienced sustainability consultant specializing in LCAs for packaging. Elke seamlessly stepped into the role, managing ongoing LCA projects, conducting analyses, and preparing reports in line with the client’s internal standards. Her expertise ensured all environmental assessments were completed accurately, on time, and aligned with best practices.

The impact

  • Maintained continuity of packaging LCA projects during maternity leave of 7 months.

  • Delivered accurate and high-quality environmental assessments.

  • Ensured internal deadlines and reporting obligations were met.

  • Reduced risk of delays or errors in LCA documentation.




Client testimonial

Randy Kommerkamp, Head of R&D Packaging at Rituals Cosmetics, was full of praise for the collaboration:

“Collaborating with Elke was a highly positive experience. She brought much-needed structure to our packaging LCA policy and helped move several pending LCA studies forward with clarity and momentum. What we especially appreciated was her ability to balance deep subject-matter expertise with a pragmatic, down-to-earth approach that fit seamlessly with the way we work. Her contribution made a real difference, and we would confidently recommend her to any organization looking to advance their LCA efforts.”

Meet the expert

Case study single freelancer card Elke (1)

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