Embracing the Circular Economy (CE): Transforming Sustainability in Business
What is the Circular Economy (not)?
Many people believe that the circular economy, sometimes referred to as ‘circularity’, is no more than recycling, but it is a much bigger idea than that. In the conventional sense, circularity is about a profound redesign of global economic and material flows. With the aim of ensuring that products are used more effectively, and for longer. And that when a product is made, it is done so with little or no detrimental impact to the environment. Thereby reducing or eliminating waste.
