The story behind Dazzle
Hi! This is Robert, Dazzle’s founder. It’s really good to meet you.
If you’re wondering how the Dazzle concept came about, this is basically what kicked things off. After working in sustainability consultancies for several years, I noticed three very important shifts happening simultaneously:
1) The traditional consulting model was becoming outdated. This means not always delivering the flexibility, efficiency, and affordability that companies need today.
2) Top sustainability talent was becoming difficult for companies to find and attract.
3) Many full-time professionals were choosing to become freelancers.
For me, these three shifts couldn’t have been more related, and so the Dazzle idea was born to serve all of them together.
Dazzle provides easy access to top sustainability freelancers, allowing companies to achieve long-term business success in the most efficient, flexible, and affordable way possible. Finding sustainability talent is no longer an issue, and it’s now possible to work with this talent on-demand, and on-budget.
From the beginning, my main goal has always been to make sustainability more accessible. And I am delighted to say, with the help of the talented Dazzle Freelancer Community, that goal has never felt more within reach.
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Why Dazzle?
Dazzle [noun] – A group of zebras
Why the name of Dazzle? Well, for several important reasons. A group of Zebras can be referred to as a Dazzle, but unlike mythical unicorns, Zebras are real, and their uniqueness lies in their black and white stripes. In the business world, a ‘Zebra company’ is a company that focuses on both the black and white of business. They balance profitability (the black), with positive social and environmental impact (the white). (Unlike unicorn companies that focus solely on rapid growth).
And that’s what Dazzle is all about. We believe in blending success with responsibility, and purpose with profit. We have set out to build a business where collaboration beats competition, and progress is driven by purpose, not profit (we believe profit is a by-product of purpose, but it should never be the end goal).
But not only that, by making top sustainability talent easily accessible, we are helping other companies become Zebra companies too. So really, if you put all of our clients together in a group, you could call them a Dazzle! While we also like to refer to our community of freelancers as a Dazzle too. A community of top-quality sustainability experts working together to make the world a better place.
One final aspect of the name Dazzle, is that we believe Zebras are a perfect representation of the nature we are trying to preserve and restore by making sustainability more accessible. Zebras are majestically beautiful, and we want to make sure the planet is a nourishing home for them, and all other creatures, for many years to come.
So for us, Dazzle is much more than just a name – it’s our ethos. We are building a movement where sustainable success, community, and impact walk hand in hand. Together, we’re redefining what it means to grow, succeed, and leave a legacy.
One day, we hope that all companies will be Zebra companies; then, the whole business world will be one big Dazzle.
Our values
Progress with purpose.
We’re not just moving forward, we’re moving with intention. Every step we take is guided by our passion for a more sustainable world. Progress isn’t just about growth – it’s about making a difference where it matters most.
Ambition with integrity.
We dream big and we push boundaries, but we do so with honesty and heart. Our ambition is fueled by a commitment to doing what’s right, staying true to our values, and always putting purpose over profit.
Community empowerment.
We believe in the power of people. Together, we’re stronger, smarter, and more capable of creating lasting change.
The team behind Dazzle
We look forward to connecting with you!
Robert Smith
Founder
Farah Mammadli
Global Community Manager
Lucas Meijer
Sales Support
Adam Millett
Marketing Support
Dazzle Community
150+ freelancers
