You’ve done the EcoVadis assessment. You gathered all the evidence. You got your score. Now what? That rating in your dashboard is not just a number. It’s a powerful tool that can help your marketing and win you contracts. The question is: how do you use it? Whether you have a gold medal or bronze, there are smart ways to show your EcoVadis certification that build trust and give you an edge when bidding for contracts.
Why your EcoVadis score matters
Your EcoVadis rating is more than a report card. It’s third-party validation. It shows you’re not just talking about sustainability—you’re doing it. With greenwashing concerns high right now, having an independent assessment from EcoVadis carries serious weight.
The assessment covers 21 indicators across environment, labour, human rights, ethics, and procurement. Your score shows you’ve been checked across all areas. For buyers, this matters a lot. They need to ensure high standards in their supply chains. Your EcoVadis scorecard gives them confidence without lengthy checks.
In B2B relationships, sustainability ratings are now essential. Many large organizations require proof of sustainability efforts. Some won’t work with you without it. Your EcoVadis score sets you apart when multiple suppliers offer similar products at similar prices.
How to show your EcoVadis score in marketing
Make your rating visible across multiple touchpoints to maximize its impact:
- Display your EcoVadis badge prominently – Place it on your homepage, about page, and sustainability section so clients and partners can easily verify your credentials at first glance.
- Integrate your score into sales materials – Add a dedicated slide in presentations and pitch decks that explains what your rating means and demonstrates your commitment to sustainable business practices.
- Tailor messaging for different audiences – Show procurement teams how you help them meet sustainability targets, while emphasizing to investors how you reduce ESG risk exposure.
- Leverage social media authentically – Announce your score or improvements by sharing what you learned and highlighting concrete actions you’re taking, rather than just celebrating the achievement.
By showcasing your EcoVadis certification consistently across all marketing touchpoints, you transform it from a simple badge into proof of real, measurable commitment. But your EcoVadis score becomes even more valuable when you compete for specific contracts, where it can serve as a decisive competitive advantage.
Using your EcoVadis rating to win tenders
When tenders include sustainability criteria, your EcoVadis score gives you a strategic advantage. Here’s how to leverage it effectively:
- Include your scorecard in RFP responses – Place your rating in the sustainability section and attach the actual scorecard to provide evaluators with detailed, verified evidence.
- Address mandatory requirements proactively – Many tenders now require EcoVadis certification, positioning you ahead of competitors who haven’t been assessed.
- Link scores to specific tender criteria – When a tender asks about environmental management, reference your environmental score and the policies you submitted as independently verified proof.
- Leverage third-party verification for public sector bids – Use your assessment to address transparency and accountability concerns before they’re raised.
- Use ratings as a differentiator – When sustainability criteria are weighted in evaluation and technical capabilities are similar across bidders, your EcoVadis rating can be the deciding factor.
By strategically positioning your EcoVadis assessment throughout your tender responses, you provide procurement teams with the independent verification they need while distinguishing yourself from competitors. But what if your initial assessment didn’t go well? Even a lower rating can be positioned strategically.
Turning a lower score into an improvement story
Not everyone achieves gold or platinum at first, and that’s perfectly acceptable. Here’s how to position your journey effectively:
- Frame participation as transparency – Even a bronze rating demonstrates willingness to be independently evaluated, which signals integrity and openness to stakeholders.
- Emphasize concrete action plans – Use the detailed feedback from your assessment to share specific initiatives you’ve launched, policies you’re developing, and measurable targets you’ve set.
- Communicate ongoing commitment – Position your EcoVadis participation as the beginning of your sustainability journey rather than a final destination.
- Leverage annual reassessment opportunities – When you retake the assessment, showcase your progress to tell a compelling story of genuine commitment that often resonates more strongly than static high scores.
This improvement narrative demonstrates authentic engagement and builds stakeholder confidence in your long-term sustainability commitment. Companies at the beginning of their sustainability journey can still win tenders by showing genuine dedication backed by credible action plans.
Making your EcoVadis score work for you
Your EcoVadis certification is valuable. Use it across your marketing and procurement activities. Whether you have a top score or a developing rating, communicate authentically and show genuine commitment. Companies that get the most value treat their assessment as a catalyst for real change—not just another badge to display.
Getting your EcoVadis score right requires expertise. At Dazzle, we connect you with pre-screened EcoVadis specialists who can guide you through every stage. Whether you need project-based support for your assessment or help to drive ongoing improvements, we can match you with the right expert within 48 hours. Our approach is flexible, giving you specialized knowledge without the commitment and cost of traditional consultancies. Reach out to our team to find the perfect sustainability expert for your EcoVadis journey.
