Client context: Plan A is a sustainability software company that helps organizations measure, manage, and reduce their environmental impact. Their platform supports carbon accounting, decarbonization planning, and ESG reporting, enabling companies to integrate sustainability into core business processes. Operating internationally, Plan A combines software with tailored advisory services, helping clients achieve measurable environmental impact while improving operational efficiency.
Industry: Sustainability Software Platform.
Key result: Expanded advisory capacity and strengthened client relationships.
The challenge
Plan A wanted to say “yes” to more client opportunities across Europe, but their internal team didn’t have the bandwidth or breadth of expertise to provide off-platform advisory support for their growing customer base. Clients were requesting guidance on complex topics like Science Based Targets (SBTi), EcoVadis assessments, CSRD compliance, and wider ESG strategy: areas where Plan A’s software alone wasn’t enough. They needed a flexible solution that could scale quickly without hiring additional full-time staff, while maintaining a seamless experience under Plan A’s brand.
The Dazzle solution
Dazzle acted as Plan A’s on-demand consulting team, supplying white-labeled sustainability experts who could work directly with clients on topics including Science Based Targets (SBTi), EcoVadis, CSRD, and broader ESG strategy. Freelancers integrated smoothly into Plan A’s processes, enabling the company to deliver a complete, end-to-end solution: combining software with expert advisory under Plan A’s own brand.
The impact
- Expanded service capacity instantly without hiring additional staff.
- Increased deal sizes and client satisfaction.
- Strengthened long-term client relationships through comprehensive support.
- Delivered expert advisory seamlessly alongside software offerings.
Client testimonial
Jan-Jaap Verhoeve, Plan A’s VP for Partnerships, showed his excitement for the value this partnership brings:
“At Plan A, we empower sustainability teams to achieve concrete impact by automating every critical step of decarbonization. By partnering with Dazzle, we combine our carbon accounting and decarbonization platform with Dazzle’s curated network of sustainability experts in order to deliver high-impact, tailored solutions that adapt to the most sophisticated client needs. From niche reporting to multilingual decarbonization strategy, Dazzle helps us accelerate results and turn complexity into clear, actionable progress towards a common mission: a net zero future.”
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